Come February, Indian channel commuity is likely to witness, ‘GATES’, an event that focus on the emerging trends and issues of the channel community. Stand-alone retailers from tier 2 & 3 cities and 72% of the total registrants are stand-alone retailers. The Reseller Channel Summit is an initiative to facilitate a powerful business platform for ICT and consumer electronics brands to launch, build or manage channels across India sub-continent. Vasudevan K S, Executive Director, The Gates, speaks exclusively for ‘Cell IT’. Excerpts:
Vasudevan K S
Cell IT: A brief about your organisation
Vasudevan (Vasu): GATES is an industry leader in building channel ecosystems, facilitating rapid go-to-market for organizations in the ICT industry.
With its extensive network of channel partners, distribution entities and brand vendors cutting, GATES aims to address major markets including India, APAC and beyond. The core team at GATES has decades of rich experience in addressing modern complex challenges facing the ICT industry.
‘GATES INDIA ICT CHANNEL SUMMIT 2016’ is one of our flagship event that aims to integrate the ICT channel under one roof to transact business and at the same time to discuss and share the challenges facing the industry.
Cell IT: What is the event all about
Vasu: ‘GATES INDIA ICT CHANNEL SUMMIT 2016’ will be a first of its kind senior executive summit focussed on the ICT and CE industry for those who is looking for expanding their channel foot print, improve operational efficiencies and grow revenue & profitability.
It aims to provide a platform to the industry for understanding market trends and insights, launch new and innovative products, bring about awareness on business solutions, tool and enablers to achieve greater operational efficiency and learn about new & innovative business models and practices.
The event carries targeted and powerful sessions that include pre-scheduled 1-on-1 meetings to transact business deals and plan for the year ahead, smart learning workshops moderated by well-known industry veterans, focussed panel discussion from within the industry as well as from the business ecosystem and informal networking sessions
“In a survey conducted on 700+ channel partners across the country,
over 52% of them have reported that they are keen to participate in an event”
Cell IT: What is the profile of the participants?
Vasu: The event will bring in major brand vendors, national and regional distributors from both ICT and CE industry, major reseller partners, value added resellers, retailers, e –tailers, solution providers, and system integrators. The key here is to involve a good percentage of channel participation from tier 2 and 3 cities.
In a survey conducted on 700+ channel partners across the country, over 52% of them have reported that they are keen to participate in an event of this kind with most of them expressing that they will be attending such an evet for the first time. This is indeed a strong positive for the event itself.
The level of participation has been kept at key owners, CxOs, key decision makers and senior executives from participation organizations.
Cell IT: What are the 5 reasons one should attend your event
Vasu: The brand vendors get real business growth opportunity meeting new channel partners from especially tier 2 and 3 cities as a means to expand untapped markets. In addition, both the brands and national distributors get opportunity to launch new products, showcase innovative products and solutions to attract channel partners, and share best practices with the channel.
The channel partners get access to new products &suppliers, understand industry trends and insights, benefit from smart learning sessions to improve their awareness on various smart solution to improve business efficiencies.
Cell IT: What would be the top 3 take-aways after the completion of the event?
Vasu: Expand business reach, close business deals and opportunity to access modern and smart solutions to improve business efficiencies.
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Channel Partners in India Welcome GATES APAC-India Initiative