Rachaita Infotech the leading distributor in Gujarat claims it had performed well both in terms of value and volume. Deepak Rathor, General Manager RachaitaInfosoft tells B Swaminathan, Â the company policy and reasons why someone should bill through the distributor. Edited Excerpts.
B Swaminathan (Swami): Explain your company’s performance in the last financial year.
Deepak Rathor (Deepak): The 2015-2016 financial year wasvery successful both in terms of volume and value, our performance excelled the previous year achievements. The overall movement in the market can be partly explained by efforts of current government in achieving better results in ease 
of business, reducing policy bottlenecks, country’s digitization and promoting start-ups.
Swami: What are the top priorities you provide for your channel resellers?
Deepak: Our long-term strategy in the market is based on a simple approach: we want to provide better technology products in every sphere of technology, be it endpoint security products or UTM solutions or network-related products and services. For that, we are constantly monitoring the market, the vendors trying to single out those companies that focus on technology innovation.
Swami: What according to you, the top reasons a reseller should bill through you?
Deepak: Since the very beginning,RachaitaInfosoft has been building a strong support and sales structure that allowed as to become a leading information technology company. Having decades-long experience in software distribution in West India. We continue focusing on strengthening our team and improving the quality of our services. Our dedicated certified technical staff harness the latest technology for delivering business capability to our clients round the clock.
Today we cater to more than 2000 partners across Gujarat. Over the years, Rachaita has scaled leaps and bounds, and has been patronized by partners and customers for its achievements and contribution to business value and growth. Rachaita helps partners do business better by leveraging its industry-wide experience, deep technology expertise, comprehensive portfolio of services.
Rachaitais recognized for its innovative approach towards delivering business value and its commitment towards channel partners.In today’s business environment organizations have to rapidly 
reengineer themselves, be more responsive to changing customer needs, and that is what we are trying to achieve. We do not limit our aspirations at becoming a service provider. We see ourselves as partners and co-innovators to businesses in their transformation journey. We believe technology brings new growth opportunities and facilitatescompany’s foray into new sectors and markets.
Swami: Please share some of the initiatives by your company for the goodwill of the existing channel partners
Deepak: We are constantly participating in IT Expos, investing in advertisements in IT magazines and radio, among other activities. We alsoprovide local support to channel partners helping them liquidate stock, conduct canopy activities, etc. Apart from marketing activities, we focus on training and education for which we organize training programs for partners’ technical teams.
Swami: Who are the vendors you work with?
Deepak: We have multiple vendors in various verticals; however, in the security area we are currently focusing on the sales of ESET products in association with ESS Distribution. The product portfolio that ESS Distribution is offering combined with their channel policies and unique marketing strategies helps us reach more technology-focused partners.
Swami: Can you please explain about the schemes you provide for channels?
Deepak: We have recently completed a scheme on purchase of ESET retail products successfully. We offered 16GB OTG Flash drive on purchase of ESET products worth Rs. 5000, Targus executive backpack on purchase worth Rs. 10000 and 1 gr gold coin on purchase of ESET retail products worth Rs. 20000. Currently we are working on making more exciting schemes available to our channel partners.
Swami: What are the top 3 promises you can assure your channel partners in such a challenging business climate?
Deepak: We are constantly working on our product portfolio to ensure it has most updated, advanced and innovative products.
Price is a second most important factor. We are making sure that our channel partners are getting best possible products along with quality support at best possible price.
Our ability to provide quality of services and value additions is recognized by all our channel partners and we will continue improving our excellence in all these areas.