Posiflex, one of the leading POS Solution provider has grown to command a majority market share over the last 10-12 years. In 2015 calendar year, the company has successfully completed first ever channel partner conference for POS in India and acquired few Tier1 Retail Chain customers for Posiflex range of products. Interacting with ‘Cell IT’, D Baskaramurthy, VP, Sales&Marketing, Posiflex said that their products are sold by more than 400+ Channel partners across India with more than 10% having frequency of purchase on weekly basis. “We consider our partners as an asset to Posiflex. We are committed to make the point of sale experience an enjoyable one that instills value and creative solutions to its partners.We support them by providing solutions that ensures profitability and protects the return on their investment. We also offer leading edge solutions for the point-of-sale market.”
Speaking on the 5 reasons a channel partner should sell Posiflex, he said that the factors like shrinking profits in IT (regular) product line, being associated with the latest technology product sales that retail/hospitality industry needs, reduction in customer acquiring cost by selling value added products like POS, barcode, CCTV etc. and increase the net profitability per customer enhances the selling experience of the channels. “ Profitability, assured after sales support with integrity and recognition are what we assure the channels. We also have well established after sales service network which is spread across India. This service network has grown up from 1 city to 450+ locations where onsite service is rendered currently to Posiflex POS products. We have committed NBD (Next Business Day) resolution for tier 1 cities. However our effort is to extend the same kind of Service Level for tier2 and 3 cities shortly with the growth of channel partners and their customer base”, Baskaramurthy said.
On a concluding note, speaking on the plans, he said that there will be more channel focus POS solution products are lined to launch in 2016 and posiflex channel partner program enables partners to earn their backend incentives for POS products they sell.