1. Mobile devices and digitization of content drive MFP adoption
At a time when convergence of devices is making sure that almost everything is connected to everything today – in such a scenario people need seamless integration of their devices with their printing solutions and this si where MFP comes into picture.
Parikshet Singh Tomar, Country Category Leader, Printing Systems, PPS, Hewlett-Packard India talks about how HP is targeting this segment and what are some of the strategies that the company is adopting to better engage with its customers in India
2.What are some of the driving forces for the MFP market today?
The pervasiveness of mobile devices and the increasing digitization of content are two key trends driving growth in the multifunction printer (MFP) market.
The increasing adoption of mobile devices has created a need for simple, intuitive and seamless solutions to print from mobile devices. Mobility is the foundation of HP’s print offerings and is embedded across the portfolio for home, SMB as well as enterprise customers. For instance, HP’s Ink Advantage printers and MFPs provide home users with an extensive suite of mobile printing solutions, delivering not only affordable printing but also the flexibility to print anytime, anywhere.
MFPs also have a clear advantage when it comes to offering three-in-one functionalities of print, scan and copy in a single device, hence also saving on space.
3.What kind of focus does HP has towards this segment?
From a utility standpoint, HP continues to innovate its MFP portfolio, incorporating newer features to meet the growing customer requirements. For instance, features like ID card printing, wireless printing and scanning, and various other mobility and security features have been introduced in HP’s MFPs as a response to the customers’ needs.
These customer centric innovations clearly differentiate our products in the market. For instance, HP recently unveiled the new HP LaserJet Pro MFP M226 series which comes with enhanced manageability and security features to better manage and protect the print environment of small and medium businesses.
4.How is HP targeting the mid market segment today?
Additionally, for the mid – market and enterprise customers, the need for optimized workflow, digitization and the growing preference for managed print services have also contributed to fuelling the MFP adoption.
For such segments, HP offers a range of scan optimized Flow MFP devices which use technologies including HP EveryPage to deliver high quality accurate scans. These flow MFPs, for instance,the HP LaserJet Enterprise Flow MFP M630z and HP Officejet Enterprise Color Flow MFP X585z;enhance office efficiency while streamlining the document workflows, hence helping businesses stay competitive and lean.
5.What are some of the new solutions that HP is bringing to the market?
HP’s new MFPs and solutions, complemented by HP MPS, helps organizations integrate digital and paper workflows, optimize their IT investments and secure their printing environment from end-to-end to drive increased business results.