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Panasonic India with its AI enabled connected-living platform Miraie expands IoT product offerings

Panasonic India has announced the expansion of its Internet of Things (IoT) and Artificial Intelligence (AI) enabled connected-living platform Miraie. It has launched connected refrigerator, washing machine, Wi-Fi fan, ROMA smart digital switches and smart Wi-Fi controller plugs and switches on the platform. These new models are an addition to the first generation of Miraie connected products including connected Air Conditioners (AC), smart door phones, Zigbee plugs & switches, which were introduced in 2020. The Miraie platform can be operated via voice assistants such as Amazon Alexa and Google Assistant for more flexibility in operations.

The new range of Miraie appliances will be available across Panasonic brand shops, large format retail outlets and online platforms from next week onwards.

Dinesh Aggarwal, Joint Managing Director, Panasonic Life Solutions India said that there is a rise in demand for smart and connected appliances. He remarked, “We are aligned with commercial and residential developers. So, we can understand everyone’s needs. With these solutions one can really control their devices from anywhere. You could switch on your washing machine using your mobile phone or keep the heater ready at a particular temperature.”

Panasonic Life Solutions, which is an arm of Panasonic, sells products like switchgear, wires and lighting solutions and is also developing products for the home automation segment.

Aggarwal said that the idea was to bring in more appliances to this IoT/AI platform. The smart solutions are not just restricted to Panasonic appliances and can be used by other brand customers as well. The price difference between regular appliances and connected appliances would be less than 10 percent, according to him.

Aggarwal explained that they are working on three large apartment projects across India and also a hotel in Lucknow to offer these home automation smart solutions. Aggarwal also said that the idea is to democratise home automation solutions so that price is not a factor dissuading customers from purchasing these products.

Panasonic’s new range of IoT-enabled appliances come with features like notification alerts of wash cycle basis weather conditions to setting customised wash programs as favourites in washing machines. There will be diagnosis mode in refrigerators to get updates of the refrigerator door, freezer door.

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