OnePlus has announced that to create better products the company has to integrate with its sister smartphone brand OPPO.
The founder and CEO of OnePlus, Pete Lau said that this association will help them to be more efficient, for example, bringing faster and more stable software updates for OnePlus users.
He also said that he has taken up some more responsibility to supervise product strategy for both OnePlus and OPPO last year.
“Since then, we have integrated a number of our teams together with OPPO to better streamline our operations and capitalise on additional shared resources. After seeing a positive impact from those changes, we have decided to further integrate our organisation with OPPO,” Lau said.
“I am confident that this change will be positive for our community and our users. With this deeper integration with OPPO, we will have more resources at hand to create even better products for you,” he added.
However, he also mentioned that the OnePlus brand will continue to operate independently, focused on providing the best possible products and experience as they have always done.
“We will continue launching OnePlus products, holding events (hopefully in person soon) and engaging directly with you for feedback through the same OnePlus channels as before. OnePlus’ commitment to you remains the same,” Lau said.