Nazara Technologies Limited (BSE: 543280) (NSE: NAZARA) a diversified gaming and sports media platform has unveiled its new game publishing division “Nazara Publishing” to launch high-quality games for the Indian and International markets. The company will partner with various Indian and global developers to localise and bring these games to the large gaming base in India as well as publish games made by Indian developers globally.
Nazara will invest a minimum of INR 1 Crore per game and aims to launch up to 20 games over the next 18 months. In addition to capital, Nazara will provide developers with support on game design, localisation, data analytics capabilities, beta testing and quality assurance, enhanced monetization and strong distribution through smart user acquisition spends and platform partnerships.
As part of the Nazara Publishing platform, developers will also have access to mentors in the form of industry leaders and experts. This holistic support will empower game studios to not only successfully publish their games but also to overcome challenges, accelerate their growth, and create a lasting impact in the Indian gaming landscape.
Nitish Mittersain, CEO & Joint MD, Nazara Technologies, said, “Nazara Publishing is poised to revolutionize India’s gaming landscape, aiming to become the country’s premier game publishing platform. We are dedicated to nurturing both Indian and global game developers, providing resources, expertise, and a robust network to bring top-tier gaming experiences to India’s vast audience. With a special focus on supporting Indian developers, Nazara sees a significant opportunity in the Make-in-India initiative and as part of this initiative, we will also promote Indian game developers globally”