1.To which segment of electrical products Goldmedal caters too?
Goldmedal manufactures all kinds of electrical products that are part of today’s modern home or office. This includes switches, sockets, fan regulators, dimmers, MCBs, MBs, LED lights, wires and cables, doorbells, night lamps, spike guards, extension cords and more. Our range also includes exclusive products like Home Automation Systems, Modular entertainment systems, emergency lights, presence detectors, gas detectors and products for the hospitality industry. In short, Goldmedal manufactures almost anything and everything that you’d need related to electrical fittings.
2.Where is Goldmedal manufacturing facility situated?
Goldmedal has manufacturing facilities in Maharashtra and Rajasthan.
3.How do you see the future of home automation?
Home Automation adds a whole lot of convenience that can change the way you live. For example, having the flexibility to create scenes and schedule them can free you from the task of switching devices ON or OFF at a particular time. Some people always worry about having left an electrical device ON while leaving for a trip. Now, by simply reaching out for their smartphone, tablet or laptop they can switch it OFF to be sure. Home Automation can also be a huge advantage for people with senior citizens or physically disabled people in their homes. Because Goldmedal’s Home Automation switches work across rooms and obstacles, they don’t have to point the remote at the device – they can simply control the electrical devices from wherever they are seated.
At Goldmedal we are confident that all these huge advantages will translate into a demand for Home Automation systems. We are working to address many more real issues that are important for people. And with time, we feel, Home Automation will be a normal feature of most modern homes and offices in India.
4.Please tell us something about the quality standards you follow?
To ensure that all products are manufactured along internationally recognized standards, Goldmedal continuously evolves its manufacturing and design processes. The company has received the coveted ISO 9001:2000 certification from BVQI-London (Bureau VERITAS Quality International) for various processes including design. The company has also been verified by ANAB-USA (National Accreditation Board), ANSI-ASQ (American National Standards Institute and American Society of Quality) and have certifications by the Bureau of Indian Standards, the CE (European Standards Conformity) and the IEC6691 (International Electro-technical Commission) for manufacturing processes. Goldmedal has also been awarded the ISO: 14001, the global standard for Environment Management along with OHSAS 18001 (Occupational Health and Safety Management Systems) and CE (European Standards Conformity).
All these certifications ensure that our customers can confidently use our products. To back these assurances, we offer a 25-year warranty on mechanical switches and a 2-year replacement warranty on our electronic items.
5.Which places you cover in India? Tell us something about your dealer network?
Goldmedal has a strong and established network in South India, which includes Kerala, Tamil Nadu, Andhra Pradesh, Telangana and Karnataka along with the states of Maharashtra, Gujarat, West Bengal, Rajasthan, Punjab and Haryana, Madhya Pradesh and Jammu and Kashmir. We have a dealer network of over 8,000 across these states. We are slowly building a dealer network in the other states and in the next few months, we foresee a strong reach in almost all the other states of India.
6.How do you promote your products? What kind of promotional activities you do to promote your new arrivals?
We currently use a mix of media like outdoor hoardings, newspaper ads and posters to inform our end consumers. To reach out to our dealer network, electricians and various trade members, we hold events and distribute brochures that showcase these products.
7.Do you think that the new government policies for “MAKE IN INDIA” will help the country to develop and take the country into new heights?
This is a great initiative by the government because it will lead to a boost in the manufacturing capability of India. Right now, India has the entreprenuers who are willing to invest and invent, but without the right infrastructure and technology, they sometimes feel dependent on outside countries. With the focus on Making in India and the right kind of support from the Indian government, we will not only be able to create a product from start to end in India itself. Goldmedal being a manufacturing company would benefit enormously if the industry follows this model.