IP-Com, a new baby in Indian market has taken a strong call not to go online as well as retail to ensure the profitability of the system integrators and solution providers. The company, which is expanding in the Indian market, is betting big in the Indian market. In an exclusive chat with B Swaminathan, Pinaki Chatterjee as Director-Sales, India and SAARC, IP-Com explains the channel plans for India.
B Swaminathan (Swami): What is your market roadmap for India?
Pinaki Chatterjee (Pinaki): As an experienced OEM and a Brand we are targeting Hospitality, Education and Corporate as we already have success stories in these verticals, going forward we will focus in Govt as well as Real Estate.
B Swaminathan (Swami): Please explain your distribution system in India?
Pinaki: We as a brand committed to clean business model and strict channel friendly approach, we have one National Distributor and then every region had Value Added Distributors who will directly address to System Integrators and Solution Providers, we have no intention to go online as well as in retail to ensure margins for SI/SP
B Swaminathan (Swami): What type of partners you are looking in India?
Pinaki: We are looking for solution providers, system integrators, partners who work on surveillance projects and consultants as our business model is perfect fit for them
B Swaminathan (Swami): While there are plenty of brands in this segment, in what ways you are different?
Pinaki: First we are real innovators our innovation and products are not borrowed, they are indigenously developed, we have strong relationship with Broadcom hence we make stable products, end to end we make everything in-house and this is the reason we give high quality and stable product at value for money and clean business model to ensure profitability to the stake holders.
B Swaminathan (Swami): What are the top 3 promises you provide for your channel partners?
Pinaki: Highly ethical business model and channel friendly approach
Margins and profitability with high quality and stable products
Ease of working with us