In an unprecedented surge of digital prowess, Insomniacs – India’s sole marketing, data analytics, and technology network specializing in Automated Marketing Mix Modeling for Real Estate, achieved an astounding INR 10,860 crores in sales this financial year. A figure which helped to raise the bar for the total sales aided by them in 9 years to INR 56,000+ Crores. This feat cements Insomniacs as India’s leading MarTech Network in Real Estate, serving as a one-stop solution for industry giants such as DLF, K. Raheja Corp Homes, Hiranandani Developers, House of Abhinandan Lodha (HOABL). Last year was a triumphant tale with 86% YoY growth that showcases the company’s ability to come up with innovative strategies and their impact on client success.
Mr. Govind Rai, Co-founder at Insomniacs, shares, “Our edge lies in understanding that marketing in today’s world transcends mere digital know-how. It goes beyond its landscape and distribution. It is about integrating precise communication tailored to hyper-local nuances of real estate. Here, every 10 kilometers mark a difference in consumer preferences and tastes. By layering digital knowledge with technology, enhanced by cutting-edge data analytics, we have managed to reduce our clients’ Customer Acquisition Cost (CAC) to below 1%. We take pride in achieving CAC of 1% for almost half of our portfolio while maintaining a CAC of under 2% for 40% of our clients.”
This year saw the launch of BRIC “Brikkin Real Estate Influencer Club” by Insomniacs; an innovative initiative set to redefine the home-buying journey. Through strategic collaborations with key influencers, Insomniacs is set to drive a 300-400% growth in this booming sector, particularly within content marketing.
The firm’s significant investments in technology have addressed diverse marketing automation needs. They are now on board with introducing a groundbreaking prop-tech product which they believe fulfills the largest gap in digital transformation space of RE sector where they are building an Integrated Customer Experience (ICX) Platform to bring all sales and marketing data points which currently are spread over more than 20 dashboards to one unified dashboard for overall ecosystem.
Mr. Aryan Vijay, the Co-founder and CTO at Insomniacs wants real estate customers to have a seamless omnichannel experience. “Advent of AI in RE space is redefining how we look at marketing attribution, devising marketing mix and data analytics, RE sector being a hyper local play. Our technology which leverages location intelligence to drive targeted campaign delivery in RE aided with products like CAPI (Conversion API) by platforms like Meta has only added more tangibility in our conversation delivering consistent performance for our clients.”
Insomniacs has consistently pushed creative communication, sales assistance, and marketing through breakthroughs that have greatly enhanced real estate experiences for both clients as well as buyers. As we look ahead, Insomniacs continues to pioneer innovations that promise to shape the future of real estate marketing.