Infogain, a human-centered digital platform engineering company based out of Silicon Valley, and Gradial, a Seattle, WA based generative AI platform for streamlining and executing complex content supply chain tasks, have announced a strategic partnership aimed at transforming marketing content operations for Fortune 2000 businesses.
The partnership will integrate Infogain’s creative strategy and transformation expertise with Gradial’s AI-powered automation, enabling large enterprises with multiple digital channels to unify and automate their marketing content operations.
Anup Chamrajnagar, Co-Founder and Chief Commercial Officer at Gradial, said, “Gradial is excited to grow its partnership ecosystem by adding Infogain to it. Our platform drives real business impact by increasing output, providing valuable insights, and accelerating time to market. By leveraging large language models for the execution of tasks such as tagging, authoring, editing, and publishing, companies can make informed decisions and quickly adapt to market demands, leading to tangible top-line results and accelerated growth.”
Gradial automates content tasks such as tagging, authoring, editing, and publishing which account for up to 70% of content operations. It integrates with tools like Adobe Experience Manager, Smartsheet, Figma, WordPress, Contentful, and Teams, ensuring compatibility with diverse client needs.