Flipkart, India’s homegrown e-commerce marketplace, announced a holistic, industry-first Smart Upgrade Plan, in partnership with Samsung, to enable cost-effective upgrades of Samsung devices. Customers can pay 70% of the price upon purchasing the Samsung phone. The plan will be available for payments made through both credit card and credit card EMI. After a 12 month period, customers can upgrade to a new phone on Flipkart and return the initial phone purchased. Alternatively, in case the customer wishes to retain the phone, they can make a payment for the instant advance amount received at the time of purchase.
Customers today seek quick upgrades, have evolving needs and are constantly on the lookout for the phones with the latest innovation or simply, the better features. Realising this, Flipkart and Samsung have joined forces to offer customers a smart and affordable way to upgrade their smartphones, so that prices are not a deterrent in fulfilling aspirations and requirements. The Smart Upgrade plan will be available for the consumers starting the The Flipkart Big Billion Days in October.
Speaking about this strategic introduction, Aditya Soni, Senior Director – Mobiles at Flipkart, said, “At Flipkart, we take great pride in being a homegrown e-commerce company that understands consumers’ diverse and rapidly-changing needs. We are delighted to partner with Samsung to offer a stronger value proposition for our customers seeking to upgrade their phones in line with their evolving requirements.”
“As the market leader, Samsung strives to make its tech leading products affordable for consumers. We are excited to partner Flipkart for introducing a fin-tech industry-first ‘Smart Upgrade Plan’ using which consumers can buy a Samsung Galaxy smartphone by paying just 70% of the device price, with the balance 30% paid back to the consumer upfront in the purchase bill as a future buy-back discount for the smartphone. The Flipkart Smart Upgrade Plan, powered by Samsung’s military-grade security tech – ‘Samsung Knox’, will be a revolution among the present affordability programs operating in the Indian smartphone industry.” Sandeep Singh Arora, Senior Director, Mobile Business, Samsung India, said.