Cadyce is eyeing big with Indian market. The company claims it gives the best post sale support for their customers through their channels. In an exclusive chat with Cell IT, Nachiket Nilekar,Director- Sales, shares the company’s roadmap.
Cell IT: How was your company performance in this financial year? What were the key deployments made by your company?
 Cadyce: Last year, we have achieved significant growth compared to past. Our penetration has reached to almost all metro & semi-metro cities. Cadyce ranges of products are available at all the Apple Stores and LFRs across India. Cadyce is a Apple (MFi) certified brand for our apple accessories. Due to quality, warranty policy, pre-sales support and post sales support our products range are booming in the market. We were focused on strengthen relationship between channel partners and us.
Cell IT: Explain your channel presence and distribution structure in India?
Cadyce:Â We follow traditional distribution network (Distributors & Retailers) as well as we are keenly focusing on e-commerce portals. We have product availability in all the LFRs and Apple premium stores. We have our dedicated corporate team to handle big corporate and joint ventures with our corporate partners.
Cell IT: What is your organization roadmap for the next fiscal?
 Cadyce: Recently, we have launched Cadyce Wireless range in India and we have added yet another feather to our cap – by tying up with global computing leaders Dell. Cadyce’s entire range of Wireless routers will now be available pan India across Dell stores. With this retail collaboration, Cadyce has expanded its outreach to retail as well as online channels. The company is well and truly ‘routing’ into diversified directions, a beginning of an exciting new phase in its illustrious history. Other than this our plan is to be available for 24*7 through online portals. We already have own e-commerce portal and our products are already available on the entire e-commerce portals in India like Amazon, Flipkart etc. With respect to have brand presence; we plan for ATL & BTL activity.
Cell IT: What is your prediction for 2015-16 financial years? How prepared the partners should be?
Cadyce: This year Q1 & Q2 2015 was really very exciting. Changing technology at the blink of an eye is a major challenge faced by technology brands. But with the increase in the use of technology gadget, India is emerging market for accessories. Now, a day’s customer is looking for trusted and quality brands in Wireless and Networking market. This leads to huge demand within the sector. We have some good Hopes from Q4 2015.
Cell IT: The demand for security in increased now. How are you prepared for meeting the needs?
Cadyce: Due to increase in the crime ratio all over India, it is mandatory for government to take favorable actions on Safety. Every smart city should cover under Cameras as well as all public places, malls, schools, offices & shops also have camera surveillance to restrict such type of activity. Each and every citizens of the city feels secure and safe so ultimately demand of security product increased. We already have IP Cameras (wired & wireless), Dome Cameras (Fish Eye) & NVR like CA-IP100M, CA-IP200MP, CA-IP400MP, CA-IP600P, CA-IP2250MP, CA-IP100MW, CA-FE360 & CA-NVR4/CA-NVR9/CA-NVR16; which have high demand from markets. In future we shall launched high capacity and technology upgraded IP cameras in market.
Cell IT:Â What are the three promises you assure for your channel partners?
 Cadyce:
Quality Assurance– we assure to our customers that they will get quality products always. Because we have set parameters of quality which are strictly follow in our manufacturing units.
Post Sales Support– We provide after sales service to our valuable channel partners & customers at any point of time.
Innovative Products– Our channel partners will get innovative products at every stage; which help them to get more sales revenue and keep strong bonding between us.