1. Tell us some specific advantages of MFD’s?
A. The main factors triggering this increased adoption of MFDs are higher level of efficiencies, lower total cost of ownership (TCO), high quality prints, and ease of use. Multifunction colour laser printers possess true multitasking ability while also giving one the competitive advantage of color, when one’s work demands it. Few other advantages of these devices are its capacity to multitask and with a multifunction color laser printer, one can create, communicate, collaborate and go green.
2. What are the trends which are catching up in MFD market?
A. There are also a few noticeable trends which are catching up in the MFD market segment. MFDs these days are launched with added features like wireless printing, scanning in editable formats, and many more, that makes them a smart device rather than just a printing device.
3. Where is this growth likely to come from?
A. The market for multifunctional devices is growing constantly. The MFDs are typically used by enterprises, but since the last couple of years, we have also seen the Small and Medium Businesses (SMBs) starting to adopt these devices. SMBs are looking for high quality printers at affordable price points to address their needs and our wide array of printers are especially designed keeping that in mind. Streamlined performance, ease of use and compact design make our printers attractive for the SMB segment. So definitely we believe that the growth is expected to come from the SMB segment, while enterprises will also continue to use these devices at large.
4. What is your go to market strategy?
A. Our go to market strategy has always been through our channel partners and we are constantly training them to make sure they are well equipped and ready to go and tap the market aggressively.