The Internet and Mobile Association of India (IAMAI) has said that with the Government gradually easing up social lockdown restrictions, the real challenge now will be to rebuild customer confidence and trust. The association suggests that an Arogya Setu like app can be the way forward to build customer confidence and trust for all services including shops and establishments and the hospitality sector.
According to IAMAI, in order to bring back customer confidence for all services, an app could be the way forward, that is based on self-certification method, and managed by the government, to bring in authenticity and customer faith. This solution, according to IAMAI will be self-declared and therefore will not be onerous for any establishment.
Considering the impact of COVID-19, it is apparent that safety and hygiene will be at the forefront of every customers’ mind. Therefore, it will be of utmost importance to uphold high sanitation standards, and an app could be the right enabler towards that objective.
IAMAI, as a representative of the app’s community, will be happy to work with the government on this.