Mr.Rajesh Goenka, Vice President Sales and Marketing, Rashi Peripherals

Mr.Rajesh Goenka, Vice President Sales and Marketing, Rashi Peripherals

1.How channel ecosystem can benefit by reselling and pushing best in class memory brands today.
Memories are of two types one is the traditional DRAM and the second is flash based; which comprises of USB drive, Micro SD, Camera cards and SSD. Both businesses have different business dynamics.

RajeshGoenkaDRAM is more of a system Integrator based product which goes inside the PC box. This is very price sensitive as the rates keep fluctuating almost weekly if not every day. Smart resellers keep a track of the demand in the local market and the DRAM exchange which indicates the worldwide pricing trends. They plan their stockings accordingly, broadly there are few opportunities that enable the partners to earn fat margins, and partners are always on the lookout for the same.

2.What are some of your key focus areas when it comes to pushing your products in the memory segment?
Positioning the right product in the right category with specific focus on gaming RAM is the key.

3.Where are the big opportunities in this space? How closely do you work with your channel ecosystem in India?
Rashi works with all tires of channel, and provides not only distribution but service too. This enables partners to have complete business satisfaction and confidence.

4.What are some of the big challenges that you see in this space today?
Many non-branded players are the biggest challenge we face.

5.How can these challenges be converted into opportunities?
Improving awareness of branded products with local warranty is the key for our success.

6.Please share some of the innovations that you as a company are bringing in the Indian market today?
Rashi Peripherals is promoting various bundle initiatives based on compatibility and values advantage to the partners. This is a win- win advantage for partners, system indicators and end customers. We also conduct training programs to improve the channel knowledge.

7.What are some of the big advantages that you bring for your end customers, as well as your partners today?
“ONE STOP SHOP” from sales, marketing to servicing Rashi does them all.