1. Security has become very important for smartphones and tablets as a lot of financial transactions are now happening through these devices.In such a scenario, how is your organization looking at this segment?
We have observed that the mobile security awareness is gradually increasing and this is an interesting opportunity for us. We have quite a few products for the mobile segment.Our first Android security suite was introduced few years ago and is nowa freemium model. We have recently introduced a premium product that combines security and insurance. There are other OS introductions that are going to happen in the future. We are poised to keep up with the action effectively and analyse strategies on the fly if required. But we certainly see a significant contribution and growth in the coming years.
2. What are the top concerns of this segment that you trying to address?
From email communication, banking, social networking, games, music and video, smart mobile devices have created a radical shift in the way companies and business organizations service their customers. There are also a lot of task-specific or third party applications that are easy to buy, install and provide ready access to information, utilities and services. Businesses and consumers are gradually realizing the importance of security for their mobile devices. People not only look at their mobile devices as significant investments, these devices contain a lot of personal data. Theloss or theft of these devices and increase in mobile malware attacks has emphasized the need for security in these devices.
Security risks could range from simple rogue text messages to malicious attacks using malware. And with less awareness about mobile threats, people seem more inclined to fall prey to such attacks.
The lack of security on these devices is also a major cause for concern. The more personal information that is stored in the mobile device whether it is data entered or information that can be used by an application the more at risk the user is for loss of money and even identity theft.
While mobile banking does offer an immediate “always-on communication” the safety of this channel depends a lot on the user awareness and the financial organization’s safety precautions. If the device is not secure then there are chances that sensitive information such as credit card details, banking ids and passwords, etc. can be stolen through mobile malware or the device can be rendered useless in which case if the user hasn’t saved the passwords safely then there are chances of losing it completely.
3. What is your go to market strategy to push your smart-device security solutions in India?
As mentioned earlier, we are currently focusing on the target markets i.e. India and other developing countries. Consolidations are going to take time because peripheral services like that of ours are driven by the growth-movement of core services. There are other OS introductions waiting to happen in future that would further affect the macro which is the critical part. So being able to keep up with the action effectively and analysing strategies on the fly would be more like it.
4. Are you looking at partnering with device manufacturers in India? Please share more details?
Currently, we don’t have any such plans in the pipeline.
5. Where are the big growth opportunities in this segment and how do you plan to target these?
As the increasing demand of smart devices such as smartphones, laptops, tablets, and personal digital assistants which are commonly used for both personal and business purpose showcase tremendous opportunity for us.
The global mobile security market is segmented into authentication, mobile application management and mobile data protection.
The mobile application management is more likely to increase as developers come up with more and more applications. The increasing dependence on applications, the frequency and length of usage of these applications would be one of the prime reasons for creating application security solutions.
BYOD and VPN also drive the growth in mobile security. The enterprises allowing their employees to bring their personal mobile devices face security challenges in protecting corporate data without affecting the personal data of employees.
Employee access to corporate network and data is another reason why customized applications are going to gain momentum.
Minimizing the malware, data loss and other security breach effects is another reason why a robust mobile security solution should be in place.
As mentioned earlier, we have quite a few products for the consumer segment and also a recent launch that combines insurance and security.
We also have a Mobile Device Management (MDM) solution in place for the Enterprise clients and are in the process of designing specific mobile applications for target industries.
6. What are the challenges that you are facing today? How do you plan to tackle these challenges?
The nature of some software products and the framework in which product creation is carried out often influence the complexity and challenges. Keeping up with the enhancements in technology in products and solutions, the associated high costs of maintaining and servicing a product over its lifetime impact creation and management. Piracy or copying key features is easy while providing adequate protection of intellectual property rights is difficult. Marketing software products in international markets at times requires localisation of the product itself as well as the marketing mix. Also, there is a dearth of talent for software product companies.
We believe in blending innovation and simplicity into every aspect of our product and corporate cycle, whether it is research and development for future versions or it is about reaching out to our customers for technical support or it is about disseminating information to our partners for training or for sales, we come-up with ways to do it better and in an uncomplicated manner.
Our products are now being localized to meet the requirements of a specific geography, for example we have Japanese, Italian, Polish and Arabic versions of our products.
We are also tying up with Universities to provide courses that would empower the youth with skills required to work in software product companies.
7. Please share some of the innovations that you are bringing to the market?
We have recently launched Fonetastic which is a fun app targeted at the youth. It is a combination of multiple apps. People use apps to clean up disk space or another app to control their network usage so Fonetastic does all that and provides powerful security as well.
We are also in the process of providing Safe Banking feature to the mobile apps so that people are able to carry out financial transactions without worrying about loss of sensitive data.