Mr. Ashish Mutneja, Director, Quantum Hi Tech Merchandising Pvt Ltd.

1. What are the key focus areas for Quantum today? List out the product range you deal with…
Our prime focus is to continue providing most reliable and superior quality products to our customers at reasonable prices as this has built our key differentiation than the competition and helped us build a niche for ourselves. Very recently in Security and Surveillance range we have launched Tribrid DVRs that work on analogue, Analogue High Definition and IP Cameras. Currently Tribrid DVR’s along with Quantum’s dedicated high speed server and user friendly ui is our prime focus for promotion. Other than these we also have Power banks which are built in with dedicated RISC microprocessors for high speed charging of smart phones and tablets and are also a key focus product from promotion point of view.

002Added to this we also have Computer Accessories, Mobiles Accessories and data logger in our product range.

2. How important is innovation for the company and how does it make sure that all its products are innovative?
At Quantum Hi Tech, One of the biggest differentiations that set us apart from several other IT Brands in India is – We don’t just buy products internationally and sell it here. But we have our ownR&D Team which does extensive modifications technically to suit every product as per the Indian conditions based on market research of customer needs . It is tailor made to the audience here.  “Reliable IT Solutions” drives the key differentiation for our brand. Every product you see in the market might appear similar but what gives us an edge over others is the robust electronics inside as we leave no stone unturned to make the products most reliable for Indian power conditions.

3. How do you see the future of Surveillance business? List some special range of Surveillance products you deal with...
The Indian market for security and surveillance market growth is expected to accelerate in future, led by strong demand from every sector be it home/office/services etc as awareness and understanding that security is the need of the hour is increasing each day. However,with every opportunity comes, its share of risk and this industry is no different. With the ever-changing technology enhancements, there is an added risk keeping pace with fast changing technologies, which inturn increases the risk of controlling inventory and not falling in the trap of high inventory of obsolete technology products

However, In Security andSurveillance we are launching Tribrid DVRs that work on Analog ,Analog High Definition and IP Cameras. To add up to our current HD series range, we have launched 1.3 & 2 MegaPixel cameras in our A- HD series.  Our Home segment wireless IP cameras with cloud service is in its final stage of evaluation and testing and shall be launched in Q3 so you can safely say a lot of new products are  in pipeline.

4. How big is your channel base? How do you look at expanding your channel network?
India is a big market to feed. Thus, QHMPL with its 24 company operated service centres across India, along with many partnered service centres, over 50 pickup/ collection centres & a dedicated call centre in place for telephonic assistance and remote troubleshooting makes us a leader in Support thus ensuring end user satisfaction.

The company also plans to open another 15 service centres in next 2 yrs to increase the support enabled areas.

For all 3 verticals we have sales channel partners more than 1000 spread across India and this channel is fast increasing each month.

5. How does the company take care of the design and packing of the product?
For the design and packaging we have initiated tie up with xtremeworx one design and development lab in Australia and the company has been updating us with the latest trends in international market and has also been providing us with all round product development support.

6. How is the service/replacement part taken care? Do you have service centres or do you take care through your distributors & how effective is that?
QHMPL’s products are priced between Rs 50 to Rs 15K and come with a minimum of 1 year repair warranty broadly speaking. All product lines such as IT Peripherals and its Accessories, Mobile Accessories and Security and Surveillance products has the same warranty policy, though our niche products like ADH cameras come with 2 yrs warranty .In case the defect in the product doesn’t get rectified by our qualified engineers then we replace the product.

However, India is a big market to feed. Thus, QHMPL with its 24 company operated service centres across India, along with many partnered service centres, over 50 pickup/ collection centres & a dedicated call centre in place for telephonic assistance and remote troubleshooting makes us a leader in Support by making customer Happy.

Whereas, In areas where the company don’t have service centre, we have set up collections centres where in customer can deposit the defective product and collect the rectified product in couple of days. The only difference in the policy is the TAT (Turn around Time), in areas where our collection centres are there, TAT is smaller than where the service centre is not present as of now.