Lenovo, one of the leading PC players in India, launched three Smart Connected Devices (SCD) stores in the Delhi-NCR region. Following the success of its first SCD store at Pune that was launched earlier this year, the introduction of the additional 3 stores are an integral part of Lenovo’s strategy to win in the PC+ era. The stores serve as a one stop destination to cater to the technology needs of all users, through new and exciting form factors including Smartphones, Tablets and PCs. The highlight of the new retail format is a dedicated zone for shoppers to experience audio, gaming and other product usage scenarios. Lenovo will consciously look at malls and high streets to launch the new format stores owing to the visibility and high footfalls offered by these locations. Lenovo plans to extend the format to other markets such as south and west regions through a total of 40 stores this year.
Speaking at the launch, Shailendra Katyal, Director, HSB segment, Lenovo India said, “As we make stronger inroads into the exciting world of PC+, we want to offer our customers a one stop experience through our Smart Connected Device stores. Our products are becoming sleeker and smarter and we believe that the retail experience should match our future-ready portfolio. We are investing in areas such as product innovation, retail innovation and new markets to build a brand that is regarded as a smart connected devices player. Our new store will help showcase a holistic PC+ range to our customers through a refreshing format.”
The 3 SCD stores are located at Delhi’s prime areas and malls including Nehru Place and V3S Mall in Laxmi Nagar. A paradise for technology enthusiasts, the largest outlet is spread over 750 square feet. Lenovo has partnered with three major partners in Delhi-NCR region namely SSDN Techsolutions, PSPL Infosystems and Acme Life Care.
The layout and design of these stores are akin to Lenovo’s Smart Connected stores in Hong Kong, Tokyo and the US. Offering a solution- based approach rather than feature selling, the store provides consumers a ‘touch and feel’ of all products. Understanding the needs and nature of the customers, Lenovo has invested in trained personnel called LenovoPros, who engage with customers on the shop floor to help them make a well-informed decision.