Showcases samples created with MGI technology to highlight its technological superiority; recreates print applications hitherto only possible through traditional screen printing
Konica Minolta Business Solutions, a global leader in advanced imaging and networking technologies, stole the show at the recently-concluded Screen Print India (SPI) 2018 by giving attendees a glimpse of the most cutting-edge colour printing technology. Organised at Bombay Exhibition and Convention Centre in Mumbai from April 20 to 22, 2018, the event saw Konica Minolta dazzle senior industry experts, corporate print buyers, and packaging and commercial customers with print samples created through MGI technology.
Of particular note was how Konica Minolta’s innovative printing solutions leveraged digital technology for several print applications which were, till date, only possible through traditional screen printing. Existing Konica Minolta customers also showcased their print samples created on MGI equipment, embellished with special effects hitherto unattainable through conventional print technology. With over 500 serious customers visiting the Konica Minolta stall during the three-day event, the demo prints were greatly appreciated and generated several sales leads for MGI customers.
In addition to bringing together MGI customers and print buyers on a common platform for initiating business growth, the event served as the perfect opportunity for Konica Minolta to highlight the impact its extensive after-sales support can deliver. It handheld its customers through the business development process and helped them in refining their outreach and go-to-market strategies for ensuring that they received the optimal RoI for their investments.
Speaking at the announcement, Mr. Vijay Kamat, Product Manager IP – PP & IP Marketing, Konica Minolta Business Solutions India Pvt. Ltd, said, “At Konica Minolta, our aim is to stay ahead of the print technology curve and provide our customers with not only best-in-class printing solutions, but also the support they need to grow and scale their business. Our participation at Screen Print India 2018 provided us with the perfect opportunity to demonstrate Konica Minolta’s cutting-edge print solutions, as well as its extensive after-sales support framework. We are highly encouraged by the reception that we have received from prospective customers, business partners, and senior domain experts at SPI 2018, and will look forward to building on this strong momentum through continuous technological innovation.”
Organised by Messe Frankfurt Trade Fairs India, Screen Print India (SPI) is a leading exhibition for the printing industry. It is a platform that covers different elements of the screen, textile, sublimation, and digital printing technologies, providing the ideal opportunity to manufacturers to showcase latest products & machinery in the screen printing domain. Being one of the leading exhibitions of the screen printing and allied industries, it is committed to providing innovative opportunities to showcase latest products and technologies. The three-day exhibition brings together businesses from India, China, Japan, Singapore, USA, UK, France, Germany, Italy, Turkey, Thailand, and Taiwan.
Senior experts from the print fraternity who visited the Konica Minolta booth also witnessed first-hand the print jobs on display and hailed MGI technology for the disruption that it has created in the print embellishment space. Packaging and commercial customers found Konica Minolta’s MGI solutions to be the perfect fit for their short-run print embellishment requirements. Graphic designers and advertising agencies also envisioned novel ideas and print execution strategies which could be implemented to drive better business outcomes for their customers. Konica Minolta’s participation at SPI 2018 gave further fillip to its technological superiority in the printing domain, as well as its overarching objective of driving greater business growth for its customers by introducing them to print buyers through various exhibitions and trade events.