In a quick chat for Cell IT, Alok Garodia, Managing Director of Jupiter International shares the company’s new entry in the Solar and other segments. Excerpts:
Cell IT: You being an Indian product, what are the top 3 challenges you are facing.
Jupiter: Being an Indian product there are several challenges which we have been facing: Firstly, India’s make in India campaign will be constantly compared with China’s ‘Made in China’ campaign. The dragon launched the campaign at the same day as India seeking to retain its manufacturing prowess. Also, India should constantly keep up its strength so as to outpace China’s supremacy in the manufacturing sector.
Secondly, India should also be ready to tackle elements that adversely affect competitiveness of manufacturing. To make the country a manufacturing hub the unfavourable factors must be removed. India should also be ready to give tax and other duty concessions to the companies who can come and set up manufacturing unit in the country.
Also India’s small and medium-sized industries can play a big role in making the country take the next big leap in manufacturing. India should be more focused towards novelty and innovation for these sectors. The government has to chart out plans to give special sops and privileges to these sectors.
Cell IT: What are the new products you are planning to add?
Jupiter: We have always been into manufacturing of Solar, Optical media and power products. However, we extended our product line to IT products as well. Our new year plan includes coming up with some amazing innovations that can stand out in the industry not just in IT sector but in Power sector too. Solar panels, Solar customized solutions, LED lights are the new targeted products. Green energy is the need of today and move in right time with right products will be the key to success. Whereas, IT products is concerned we plan to come up with some new categories of Consumer products like Power Banks and USB Dongles
Cell IT: What is the human resource you have in India?
Jupiter: Frontech is a team of around 400 employees We believe in the strength of people and competencies coming together to achieve something great! Each Frontech team member dedicates oneself to the core values of commitment, ethics and relationship in its mission to be the most preferred brand in the IT Space.
Cell IT: Explain 3 factors, your products are different from rest of the players
Jupiter: Quality products, Trust & Value for money are the three pillars of strength which has built the success story for Frontech – Well its not just for the company alone but all associated with it.
Moreover one of the strong points we believe that our organisation possesses would be that maximum of our products are manufactured in India. Our aim is to offer best technology and innovations to our customers and to the country. Nowadays where most of the company focuses on imported products and providing products for foreign markets we consider our Indian market as our target audience. This can be clearly visible by the geographical expansions.
We are very strong with the East and North-Eastern states, some of the key states being Kolkata, Orissa, Assam, Arunachal Pradesh, Mizoram, Manipur and Jharkhand etc. Hence, for the new financial year our major plan of focus would be on untapped markets of these regions to gain access.
Also, we have plans during 2016 to reach out to those untapped Tier II and Tier III cities in the country and thus expand on our existing market especially in West and North regions. New product development along with the expansion into new geographic markets shall bring our increased audience share. Our geographical expansion shall further strengthen our product portfolio with the best in class products at affordable prices.
Cell IT: What is your distribution structure in India?
Jupiter: With regards to our distribution structure in India, we have presence in more than 26 cities and are associated with more than 45000 dealers, distributors and re-sellers with its availability across leading Retail stores and ecommerce portals. We also have products available through the Large Format Retailers and they are also available on various ecommerce portals namely flipkart.com, ebay.com, snapdeal.com and more.
Cell IT: What are the top 4 plans you have for your channel partners?
Jupiter: We believe in strengthening and supporting our partners by introducing exciting creative marketing promotion for the channel partners and end users. With presence in more than 26 cities Frontech is associated with more than 45000 dealers, distributors and re-sellers with its availability across leading Retail stores and ecommerce portals.