Cognizant announced it is developing a new digital strategy for Jack in the Box® restaurants, one of the largest hamburger chains in the U.S. The initiative includes a mobile app that enhances the brand’s “on-the-go” experience by enabling customers to view menus, exclusive promotions, and everyday value deals, find the nearest location, place orders in advance, and pay using their mobile phones. The app is now available for use with all 2,200+ Jack in the Box locations in the U.S.
San Diego-based Jack in the Box partnered with Cognizant digital experts to understand customer requirements, workflows and to create a scalable digital platform. As part of its engagement, Cognizant surveyed customers about their restaurant experiences and preferences. Cognizant worked with industry experts to identify operational efficiencies and best practices. The resulting app, the chain’s first, provides one-tap functionality for ordering and payment with details seamlessly flowing to kitchen and customer relationship management tools for improved business insight and decision making.
“At Jack in the Box, we’re committed to harnessing digital technologies to improve every part of our business from the guest experience to our back-office operations,” said Adrienne Ingoldt, Vice President, Marketing Communications, Jack in the Box. “Cognizant knows the hospitality industry and understands what it takes for a restaurant to be competitive. In addition, the app addresses the evolving needs of our guests while increasing in-store efficiencies — both critical to maintaining positive momentum in the highly competitive food service industry.”
“As a highly recognized brand in the fast-food industry, Jack in the Box understands what on-the-go convenience means for their customers and their business,” said Joe Rajadurai, North American Head, Travel & Hospitality, Cognizant. “Jack in the Box turned to Cognizant to elevate the guest experience and utilize digital technologies to increase efficiencies while also setting the table for future in-store and online offerings. Using customer-centric design, backed by clearly defined business objectives, we are able to help Jack in the Box achieve specific business outcomes and help ensure they are prepared for the future of fast food.”