ISODA Tech Summit 9 To Happen in The Middle East

ISODA Tech Summit 9 To Happen in The Middle East

-Swaminathan Balasubramanianashok

Infotech Software Dealers Association (ISODA), the community of software resellers and distributors had announced the 9th edition of their flagship event ‘TechSummit’ which happens along with their annual general body meeting. The current edition of this Tech Summit, TS9- Business edition aims on providing business workshops and use-case based conferences.

Speaking on the same, Ashok L, Chairman of the Tech Summit, said, “ TS9 – Business Edition is going to focus on business sustainability and growth of partners/delegates.  The overall format of this event changed to ensure we bring value to all stakeholders.  For example,  members will be benefited by focused workshops on business growth and possible networking with Qatari Business community” .

Business workshops and use case presentations by accomplished entrepreneurs, networking opportunity and experiencing Arabic culture and spectacular nature are some of the key takeaways of the event that is slated to happen in the fag end of January 2019. Ashok and his team had already started designing the event and plan to innovate in the event formats too.

More than 90 channel partners representing their organizations across India are likely to participate. The total cumulative turnover of the participants are estimated to INR 4 Thousand crore. Out of the participants 50% have their offices headquartered in the Western region of India while more than 20% of the participants are from the Southern region. The participation of the event from the  North and East region constitute 18% and 8% respectively.


Asked the reason for security companies predominantly being a sponsor for the events, Ashok said, “This year we are reaching out to traditional Tech Companies, emerging tech Companies in the field of AI, RPA and more, besides reaching out to automotive manufacturers, banking and insurance companies.” While the many value-added-distributors are part of their associations as members, there are also special sponsorship packages for the companies who are sponsoring through those distributors.

On a concluding note on the sponsorship advantages of the event, Ashok said that sponsors will be benefited through the focused approach where they will have greater visibility to display their product/services through the conference and also addressed chosen partners in break out sessions.  “Apart from this, they will also be given time in our regional meetings post this event to showcase their offerings.  Overall TS9 Business Edition is going to be a different format for changing times.”