Infotech Software Dealers Association is gearing up for their Tech Summit, the gathering of all their members across India is slated to happen in Malaysia in February. Atul Modi, Chairman, Tech Summit 2018, ISODA, in a first and exclusive interaction on the Summit shares the ‘head-to-toe’ of the summit. Edited Excerpts
Swaminathan Balasubramanian (Swami) What is the theme and focus of discussion this year?
Atul Modi (Atul) The theme for this year is ‘Tipping Point -Breaching the Financial barrier’. While finance is the critical and crucial part of any successful business, we have seen over the years, chances of closing deals are more dependent on ‘innovative financing’. On the seller side in the form of op-ex, milestone based payments, EMI / EQI payments and on the buyers’ side in getting extended credit terms, low cost & negligible limits with our banks and Distributors. The cost of finance as well as the liquidity availability has become a crucial point in the success of our businesses. Hence the theme. Consequently, the focus is on collaborating with principals and distributors and exploring various avenues available that could help member organizations leverage and pick-up/execute projects of larger value and spreads.
Swami: Please explain about the venue and location?
Atul: TechSummit will be held in Kuala Lampur Malaysia at the JW Marriott Hotel between 1st Feb and 4th Feb 2018. While many question the ideology of not doing it in India, we have found that temporary distance from our respective business for a short while actually creates a positive ‘Gap’, allowing the participants to detach from the daily grind and focus on the event, the attendees and the message. And of course, who does not like Duty Free shopping as a bonus?
Kuala Lumpur is the capital city of Malaysia and boasts of gleaming skyscrapers, colonial architecture, charming locales and a myriad of natural attractions. Divided into numerous districts, its main hub is called the Golden Triangle which comprises Bukit Bintang, KLCC and Chinatown. KL is widely recognized for numerous landmarks, including Petronas Twin Towers (the world’s tallest twin skyscrapers), Street flea market and Batu Caves which are over 400 million years old.
Hence it is going to be a good mix of serious event and great fun after that.
Swami: Please explain us on the profile of the attendees
Atul: The Attendees are ISODA Members who are all successful business owners in their own rights. They are the decision makers of their organizations as well as the people who play a part in shaping Digital India as we know it today and foresee it tomorrow. The TS8 member audience would comprise of a technical, operational and policy-making CXOs, entrepreneurs & promoters who are driving the Digital India Growth Story.
Swami: What are the top 4 advantages of sponsoring this event?
Atul: The old saying is “time is Money”. And while that still holds true, it has become more important as both time and Money seem to be in a deficit all the time. On a serious note, some of the key advantages a sponsor can get is:
- To interact with key audience of decision makers in the shortest possible time. In addition, considering the environment, there is no time pressure as the interaction can extend over breakfast, during dinner as well as even during the networking dinners.
- Even members contribute to participate in the TechSummit so they have skin in the game and want to hear what’s new, how they can grow their business, what is there on offer and more
Sponsors get real undiluted market feedback, Industry trends, as well as even competitive inputs based on the diverse nature of the participants.
- Last but not the least, by spending these few days with the partners they get a good idea of building their own impressions on which partners they want to focus on and who to align with : a sense that cannot be derived in a 30-minute office meeting.
Swami: How does a participating member getting benefitted from this?
Atul: Other than the knowledge-sharing, open discussions and take-aways around the theme, collaboration and networking amongst themselves and the sponsors opens up a lot of opportunities for everyone. And this is what all the members look forward to.