Language is an expression which allows individuals to exchange ideas, thoughts or feelings; verbally, symbolically and writing. However, people’s expression or approach towards things reflects the nuances that are followed in the region they reside in. Marketing through SMS has been used by a number of brands to target regional and international markets. It has proved to be an effective tool, everyone knows that. But what the brands should also keep in mind is the power of language in messaging. These messages can be even more effective when they reach your audiences in their local language. In such scenario, how a Multilanguage feature in SMS marketing campaignsplays an important role and how it helps organizations to tailor communications in the preferred language of their target audience.