Flipkart, India’s leading e-commerce marketplace, has partnered with the Deendayal Antyodaya Yojana – National Urban Livelihoods Mission (DAY-NULM) under the Ministry of Housing and Urban Affairs, Government of India, to empower skilled yet underserved sections of society by inducting them into e-commerce.
Under the MoU exchanged between Flipkart and the ministry today, Flipkart will collaborate with State missions under the DAY-NULM to establish the Flipkart Samarth program in 22 states in India to begin with. Flipkart and the State missions will work with self help groups (SHGs), including local artisans, weavers and crafts producers, and producers of raw and organic food items to provide them market access, training and support. Sellers under the program shall receive time-bound incubation support from Flipkart that extends to a host of benefits such as cataloguing support, account management support and more.
This partnership between Flipkart and the Government will increase business and trade opportunities for micro, small and medium enterprises (MSMEs) and provide them training and support to grow their business. It will bring small businesses and SHGs under the DAY-NULM umbrella into the fold of e-commerce, enabling them to access a much larger, pan-India market. Through this initiative, Flipkart aims to support and boost underserved sections of society, especially in urban areas, by providing them the tools to attain economic and financial stability.
“The collaboration with Flipkart will be instrumental in capacity building of women entrepreneurs in skills of branding,digital marketing and financial management in addition to providing access to wider customer base to locally made high quality products of Self Help Groups under DAY-NULM,” said Shri Sanjay Kumar, Joint Secretary and Mission Director, DAY-NULM, Ministry of Housing and Urban Affairs.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, said, “Flipkart is delighted to partner with Govt of India’s Ministry of Housing and Urban Affairs to empower artisans and SHGs across the country to benefit from e-commerce. This initiative will enable these sellers to overcome geographical and socio-economic constraints by leveraging the Flipkart platform to reach more than 200 million customers across India. With every artisan or MSME we onboard on Flipkart, e-commerce becomes more inclusive for Indians. We would like to express our sincere thanks to the DAY-NULM mission of the Ministry of Housing and Urban Affairs for joining hands with us for this initiative.”