Flipkart Expands Motorola’s Audio Range for Indian Consumers

Flipkart Expands Motorola’s Audio Range for Indian Consumers

Flipkart, India’s homegrown e-commerce marketplace, as part of its strategic partnership with Motorola, today announced the expansion of Motorola’s AmphisoundX range of Soundbars and Home Theatres. With the launch of two new variants of Motorola AmphisoundX Soundbars – Fully Wireless 200W 5.1 Soundbar with Subwoofer &
Surround Sound Speakers, and a 100W Soundbar, the company will offer a truly immersive and ‘extra powerful’ audio experience to customers. The AmphisoundX range is equipped with a set of industry-first features that deliver a power-packed performance. Priced at Rs. 14,999 for the 200 W variant and Rs. 7,499 for the 100 W model, the Motorola AmphisoundX Soundbars will be available on Flipkart from Sept. 14.

The Motorola AmphisoundX 200 W Soundbar comes with an ultra-premium design inclusive of a glass top touch panel, a wireless subwoofer, and wireless surround-sound speakers. It features a 72 W soundbar with 6 x 2.75″ front-firing drivers; a built-in digital signal processor (DSP) and amplifier; 24W surround left & right wireless satellites with 3″ drivers; optimized frequency response for distortion-free sound; and supremely powerful down-firing 80 W
subwoofer with 8″ bass driver – all of which combine to offer an enjoyable audio experience. The device also comes with HDMI ARC and Optical connectivity enabled for 4K audio and 5.1 channel to create a true cinematic experience. Users will also have an option to select their desired sound effects using the hotkeys on the remote.

The Motorola AmphisoundX 100 W soundbar is an ultra-portable device that features wide spaced 2.25″ front-firing drivers in the 50 W soundbar; a built-in digital signal processor (DSP) and amplifier (AMP); and a 50 W subwoofer with 6.5″ bass driver, which provide great audio quality. This sleek and modern 60 cm soundbar comes with HDMI ARC and optical connectivity; Bluetooth 5.0; AUX and USB ports for all-round connectivity.

“We at Motorola are focused on innovation that delivers meaningful consumer experiences; and our partnership with Flipkart has enabled us to deliver it across new categories starting with the Motorola Android TVs, last year,” said Prashanth Mani, Country Head and Managing Director, Motorola Mobility. “We are delighted to further this relationship with our entry into the fast-growing Home Entertainment category through the Motorola AmphisoundX range of products that allow us to deliver a truly revolutionary home entertainment experience. We are excited to expand our range of Soundbars and Home Theatres this festive season, through a host of industry-first and class-leading features that are designed to deliver a truly immersive experience for the Indian consumers.”

Speaking about the launch, Dev Iyer, Vice President – Private Brands, Flipkart, said, “Home entertainment is picking up in a big way in India with consumers looking for powerful and truly immersive experiences. Backed by our strong consumer insights into what Indians truly desire, we are excited to strengthen our partnership with Motorola to further expand the brand’s Audio range of devices. With the upcoming festive season, we are confident that the home
theatre systems and soundbars on our platform will receive good reception, as customers look at upgrading their lifestyle experience.”

Flipkart, as part of its strategic partnership deal with Motorola, has been continuously working towards bringing innovative and customer-first products to the Indian market. Recently, Flipkart introduced a host of Motorola audio devices including the 160 W Soundbar, 150 W Home Theatre, 80 W Home Theatre, 120 W Soundbar, 120 W Home Theatre, and 70 W Soundbar.