Kochi: Emerge Digitech, one of the leading regional-level distributors in Kerala handling diverse portfolio is planning to expand their retail segment in Thiruvananthapuram, Kannur, and Kozhikode.
The partner handling some of the niche solutions in the laptops, desktops, peripherals, and UPS is serving to end customers, MSME, SMB segments through their retail and channel sales. Speaking on the same Sukesh TP, CEO, Emerge Digitech, says, “Even though Kerala, as a market is very, matured, the need for security is very high. Despite the digital adoption of Keralites is high with smartphones owned by them, the awareness of information security is minimal. I can say, out of the total smartphones owned by them, only 5% are secured enough.”
Speaking on the key challenges in the market, Sukesh says that the major challenges of the market, he said that post-GST, unhealthy competition has raised among the channel partners, especially in the areas where two states border. “For example, in a place that borders Kerala and Karnataka, a partner from Bengaluru who can bill maximum numbers can get a better price. We wish the OEMs come down strictly on the geographical distribution limits and ensure that distributors bill only within their region”, he said.
Another problem, Sukesh highlighted is the online sale. “Even though it has been discussed numerous times, the impact is still there. The brand owners do not take responsibility or constantly ignore the voice of the channel partners. There are cases, where the price difference even touches INR 10 Thousand lesser online for select products. This situation should be addressed”, he said.
Emerge Digitech believes that gaming is the way forward and the reception for gaming products are welcoming in Kerala. “We are planning to expand our retail presence in Thiruvananthapuram, Kozhikode, and Kannur. All these stores will be multi-brand outlets with special focus on the gaming devices. The showroom will have a zone dedicated only for the gaming segments where the customers can visit the showroom and experience the latest games in the state-of-the-art design and retail design”, Sukesh said.
Emerge Digitech, as a distributor is billing to more than 6 Thousand partners in central and North Kerala.