A10 Networks Extends Its Salesforce CRM To Channel With Impartner

Mumbai: Application network and security solution provider, A10 Networks has announced to extend its Salesforce CRM to the channel with its partner Impartner to accelerate their indirect revenue. With Impartner PRM, A10 Networks’ channel teams will use Salesforce interface to manage their indirect sales without having to learn a new interface.

In making the choice for a new PRM solution, Lisa Varnell, A10 Networks channel marketing programs manager, said Impartner was the only solution that offered all the features the company was looking for. “Impartner provides our Affinity partners with the ability to truly engage with us around deal registration and the other key programs they find most critical, and they can see immediately what’s pending and what’s been denied,” she said.

“Since the new program and Partner Portal was rolled out to its channel partners, the company has seen increased engagement from partners, and growth in the partner community every quarter, generating pipeline and closing deals. It was also important that we chose a vendor who could support us globally, given the fact that our partner network is worldwide”, she added.

“Impartner allows the A10 channel team to focus on the right channel partner at the right time. To have a successful partner program for any channel partner organization, you need to be able to actively engage with them in real time, you need to know what your partners are doing, and you need to have insights into your partners’ pipeline for your solutions. It is critical to your organization’s success. Impartner gives us that insight and helps A10 drive value to our Affinity partners every day”, Varnell said.