Cetas To Focus SMB For ‘Nav Build’ Through Cloud

Cetas To Focus SMB For ‘Nav Build’ Through Cloud

NAVBUILD, an Industry vertical add-on solution for Construction and Project Centric Business developed by CETAS Information Technology on top of Microsoft Dynamics NAV ERP. NAVBUILD is certified For Microsoft Dynamics NAV (CFMD) the highest accreditation given for such solution by Microsoft. NAVBUILD extends Microsoft Dynamics NAV capability to suite closely to construction and project centric Industry business needs and enables them to achieve their strategic business goals. NAVBUILD build on top of Microsoft Dynamics brings in best of class ERP features combined with the industry functions helps customer in easy adaption and thus improves productivity through proper business controls and enterprise reporting well defined by the solution. Murali Avanamuthu, Director, Cetas Tech, in an exclusive chat for Cell IT, shares his channel plans.

Cell IT: What are the opportunities you are looking in NAV Build tool?

Cetas: NAVBUILD without doubt will be the most popular add-on among Microsoft Dynamics NAV community with its attractive pricing, deployment options and partnership model. We are looking forward to expand into more geographies and to enable more and more projects for successful and profitable completion through our clients.
Our target audience is SMB and Mid Market organisation who are involved in Construction, Property Development, Fit-out Business and other Project Engineering Services. Since the no. Of players are more in the defined market space we expect high growth potential with Successful Microsoft Partners in our side.

Cell IT: What are the three plans you have for NAV Build?

Cetas: We have many plans. Below are the highlights

o En-roll more Competent Partners with layers of partnership model in place which will increase our market coverage.
o We will Start Promoting NAVBUILD on Cloud in a big-way to rope in more SMB Clients
o We are going to stick to the product road map of Microsoft Dynamics NAV and we will continuously release product updates in line with the Microsoft Dynamics NAV worldwide releases thus we will encourage our partners to sell the latest with best of features for their clients.

Cell IT: What are they ways one can purchase NAV build.

Cetas: The customers can buy the solution through our authorised VAR and through us directly in markets which is not represented by partners.

Cell IT: How much you think, the construction industry is Tech-savvy to
Adopt to a tool like NAV Build

Cetas: IT adaption is already very high in Construction Industry as they use designing tools, project planning tools etc. Industry is now trying to go through a revamp with more technology aided innovation and its now becoming very critical to get automated to keep cost of complete low as much as possible as their margins are reducing which high rise in land acquisition cost and market competition.

Cell IT: What according to you, the top 3 challenges faced by you to sell NAV Build.

• Users willingness to adapt Industry Best Practices against convenience
• Data readiness of customers across business functions which is critical for going live on a ERP
• Digital Anxiety of customers to move from business function specific solution to a common platform

Cell IT: Are you looking at opportunities to sell this software through
Channel partners? If so, how?

Cetas: Yes. Our go-to market strategy is Channel driven. We give preference to sell through channel. We have both authorised VAR and business referral partners model.