22% of the mobile ad spends are subject to ad fraud

22% of the mobile ad spends are subject to ad fraud

UntitledThe Mobile Marketing Association (MMA) in India, continued their 3-city roadshow series to ACT on Adfraud at Bengaluru. The event was kicked off by Moneka Khurana, Country Head of MMA, India with Keynote Address given by Venkatesh Kamath, Associate Director, Flipkart. The event had presence across brands from Google India, Myntra – Jabong, ClearTrip, InMobi, Mobvista among others.

L to R: Kaushik Dasgupta, Group Head, Insights & Partnerships, Google India; Sriyansa Dash, VP – Product Management, InMobi; Neeraj Mohan Sharma, Country Manager – South Asia & MEA, Mobvista; Moneka Khurana, Country Head, MMA India; Chetan Sharma, Head – Performance Marketing, Cleartrip; Aparna Narayan Leon, Associate Director – Growth, Head Performance Marketing & Visual Merchandising, Myntra-Jabong

According to the Ad Fraud India survey conducted by MMA amongst the top marketers and agencies, top challenges faced by marketers are:

  • An average of 22% of the mobile ad spends are subject to ad fraud
  • Ad fraud is slated to grow by 40% whilst marketers who are working with experts report a decrease in Ad fraud by 34%
  • As per the survey, 50% of the marketers are using 3rd party solutions to fight Ad fraud and most others intend to do so
  • Third party solutions, blacklisting and transparency were rated as top 3 measures being taken to combat Ad fraud